Google ID Team As the designer of a product, you know every curve, every little detail that was worked on to perfection. It only makes sense to art direct and shoot your product yourself, to ensure the ID intent is captured all the way to released images. I’m showing here a “best-of” of assets I art directed or shot, most in collaboration with Hank Beyer, and some with other members of the Google ID team. A lot of these have been used for marketing, press and on Google social media. While designing the new Chromecast with Google TV, we captured every step of the process with beautiful imagery. Visiting the REL labs for action shots of the performance testing as well as visualizing every part of the design process with beautiful assets, these images have been used extensively on Google’s social media accounts and in the product launch press kits. These images have been crafted with precision and efficiency within our in-house ID and design photo studios. Utilizing readily available props and furnishings, we’ve captured a warm, natural ambiance by simulating bright sunbeams and delicate leaf shadows through the use of flashes and light shaping tools. As the lead industrial designer, I had the opportunity to lend my expertise to a number of Google Nest advertising video shoots around the world. In these high-stakes environments where a multitude of creatives were converging, it was imperative that the product be captured in its best angle and that the overall composition be flawless. I was pleased to bring my art director’s eye to the table, ensuring that these crucial elements were executed to perfection. Art Direction
Product Photography
Releases 2018 – now
Chromecast
Approach
Video
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